Arizona business leaders speak out in support of Proposition 140—also known as the Make Elections Fair Arizona Act—for a more inclusive and accountable election process. In a series of ads, they highlight the need for open primaries that allow all voters, regardless of party affiliation, to participate in the elections they help fund. The ads stress that Prop 140 will create a fairer system and hold politicians accountable to all Arizonans. Additionally, they argue that Prop 140 will restore competition in Arizona politics, driving better leadership and solutions for the state's business and economic future.

The ads will run across various digital platforms and streaming services, reaching voters up until Election Day. Arizona voters will have the opportunity to vote on Proposition 140 in the upcoming November 2024 election.